So, I ran across this old Facebook post I’d posted about a year ago today. Was I on stalking my old posts to reminisce? No. Though I do stalk my older posts to see what content previously worked and use it in various ways, but that’s fodder for a whole different post my friend.
No, I ran across it by way of my notifications, it had popped up when a gal was on tagging her friends in the post, so I went to take a peek. And so I find that this little post had been chugging along for a year, with almost 51k shares and had a reach of 3.6 million people! Are you kidding me!?
So, this post must have been Instagram-worthy, a gorgeous shot, a mouth-watering recipe, or a piece of fantastic content, right? No, not at all, this was a post I didn’t even think was good enough to post at the time, not at all a great graphic, but it did kind of make me chuckle when I made it, so I posted it.
So, why is this important? Well, when I saw those numbers I did some thinking about the why’s of the post and what they mean. First off, the post was funny, but more importantly, relate-able. Most everyone has too much junk and not enough room. But the real take-away to me was that I was reaching those who I’m here to serve. The sometimes messy creatives, the junkers, the vintage and re-purposing ladies who most likely flip furniture or teach painting classes, or would take those classes.
I’m here to serve creatives who are looking for a tribe of other creatives, and I serve them by delivering content and creating communities online because that’s what I do. The square pegs, the diy’ers, the painters and makers who want to have fun, be inspired, learn and grow, that’s who I serve and then if they need a logo or something I’ll create that for them. But serving them comes first.
So, if you’re just starting out in business, or maybe feel stuck, try focusing on who you serve in your business, and what your special gifts are that they want and need. And then begin serving their socks off. Once you figure out you’re who, your niche, your tribe, then you can figure out the rest as you go along. Maybe they need a Facebook group that only you can lead, or it might be time to write that book you’ve been putting off, or start that small group ministry for young moms.
And you don’t have to wait for perfection, if anything this Facebook post shows that your people don’t need you to be perfect, perfection is over-rated, don’t fall into that trap. I wasted a lot of time waiting for things to be “just right” and you can learn from my mistakes, there’ll probably never be a perfect time. Start with what you have, serving people you’re here to help, or coach, or create a gorgeous piece of furniture for, whatever it is that you do.
And then do that thing you do with a heart to serve them and you can’t go wrong.